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Western Beauty Institute » WBI SUCCESS STORIES

TOMAS TIPS FOR KEEPING CUSTOMERS: SALON SECRETS FOR SUCCESS

Let’s face it; it’s easy to get new customers and hard to keep them.   One little thing can upset a client and have them desert your chair forever. If there is one thing that keeps the stylist going in good times and less good, it’s loyal clients. It’s not rocket science, but there is a certain technique to holding on to customers even in tough times.   WBI grad and salon success story, Tomas Suarstegui stars in our WBI commercials that air during Shear Genius, Project Runway, Lifetime, Bravo, E! and other hit TV shows. Here Tomas shares his rules for keeping good clients from the start.  Tomas’ Tips for Keeping Your Customers: 1. Be Truthful and Tactful.  I’m honest. This keeps customers coming back.      I’d rather say no to that $100.00 if I know it’s unrealistic. Take the 5-15 … Read entire article »

Filed under: CHISME FRESCA, SALON TALK, WBI SUCCESS STORIES

I AM WBI: WELCOME TO THE BARBERHOOD PART 1 – LEARNING FROM THE BEST

“I AM WBI’! WELCOME TO “THE WBI BARBERHOOD” I AM WBI is the voice of students, in their own words. WBI is a diverse group of all ages, backgrounds and it’s really interesting to hear what they feel about their pasts, their education, and their dreams. There are lots of personal and professional reasons why individuals are attracted to WBI, and just as many possible ways for students to apply the knowledge that our instructors passionately share. The WBI Barbering School opened in early 2010 but quickly filled up with talented students at all levels of expertise. The Panorama City WBI instructors. Ms. Lana and Mr. Rojas, experienced barbers with established careers,  take unusual pride in their students. It’s obvious from the work of their students that despite the humor and good-natured sarcasm in the classroom there … Read entire article »

Filed under: Barbering, I AM WBI, WBI, WBI SUCCESS STORIES, WELCOME TO THE BARBERHOOD

TOMAS TELLS ALL: The Hard Earned Success of Suarastegui Hair Studio

 After graduation from WBI, Tomas had a series of challenges that would cause a lesser stylist to pack up his shears and run for a secure bank job. Without his determination, Tomas’ beautiful salon in San Fernando would not be a reality. Thanks to his focus, and ability to adapt and think clearly, his Suarstegui Studio is doing great business. Tomas is a color and cut specialist. Always booked out, he has a loyal clientele.  It’s hard work, but he loves what he does. Tomas is currently in the WBI commercial which airs an TV  during Shear Genius, Project Runway, and on Bravo and Lifetime Channel. Tomas: “My story is interesting because I didn’t start out to be a hairstylist. I was between colleges and trying to figure out what I really wanted to do.  I … Read entire article »

Filed under: CHISME FRESCA, HAIRSTYLING, SALON TALK, WBI SUCCESS STORIES