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Brazilian Blowout and/or Keratin Treatment – Would you do it?

Brazilian Blowout and/or Keratin Treatment – Would you do it?

What is a Brazillian Blowout? A straightening process for frizzy hair Brazilian Blowout and/or Keratin Treatment is a controversial treatment for dry or frizzy hair. Who does it and what’s involved? We asked our experts and it’s kind of scary: Many customers and stylists do not know that this Brazilian treatment often contains high concentrations of formaldehyde, a cancer-causing chemical.The magazine found that many of the most popular treatments on the market contain at least ten times more formaldehyde than … Read entire article »

Filed under: HAIRSTYLING, SALON TALK

[KILLER] WAX LIKE A BRAZILLIAN OR ASHTON KUTCHER!

[KILLER] WAX LIKE A BRAZILLIAN OR ASHTON KUTCHER!

So you know that summer’s here, right? And you know what THAT means. BRAZILLIAN WAX. It has gotten to the point that men are “asking” for this little perk from their ladies, and if you don’t want to be left out in the cold, you might consider it. The good news is, lots of men are waxing too, so you get a smoother ride as well. However, it’s not always voluntary,  Ashton Kutcher’s Chest Wax experience was a ‘show … Read entire article »

Filed under: SALON TALK

Secret Weapons of Stylists Part 1: The Power of the Personality

Question: What is a stylists most powerful tool? Hint: It’s not a brush or anything you can buy. It’s your personality.  At WBI, instructors understand what this means. Part of the fun learning process at WBI is spent role playing with students to re-enacting actual situations which can throw a stylist or barber off their game if they are not prepared. Remember this is a service industry.  We are here to make people happy, not just cut hair. Here are a few tips from the Pros at WBI: 1. Always introduce yourself, shake the client’s hand, and make them feel wanted. [Tips increase with the level of connectivity, try it, you'll see.] 2. Offer your client a drink. Water, soda, whatever you have available. A stylist that drinks their Diet Coke or Starbucks while the client goes thirsty is asking for … Read entire article »

Filed under: Barbering, HAIRSTYLING, SALON TALK, SECRETS TO CLIENT SERVICE, Uncategorized

Secret Weapons of Stylists Part 2: Quick Fixes for Seven Sticky Salon Situations

EveryStylist has an embarassing salon story. Drama goes with the territory, but real pros know how to minimize the fall-out. Read expert advice on how to keep your reputation and your clients Quick Fixes for Tricky Moments: Tact – The Super Stylist’s Secret Weapon  Q.. My client forgot his wallet, what do I do? A. If  he or she is a regular,  tell them it’s fine if they pay next time.  Make a note in their file and minimize the embarassment, telling them some story about how you had the same problem in a cafe. Q.  My client’s ex is here and she’s on the way – what do I do? A. Salons are personal safety zones – if you know the client well enough, call her and give a heads up, offer to reschedule if needed. If they are already … Read entire article »

Filed under: CHISME FRESCA, SALON TALK, SECRETS TO CLIENT SERVICE, Uncategorized

TOMAS TIPS FOR KEEPING CUSTOMERS: SALON SECRETS FOR SUCCESS

Let’s face it; it’s easy to get new customers and hard to keep them.   One little thing can upset a client and have them desert your chair forever. If there is one thing that keeps the stylist going in good times and less good, it’s loyal clients. It’s not rocket science, but there is a certain technique to holding on to customers even in tough times.   WBI grad and salon success story, Tomas Suarstegui stars in our WBI commercials that air during Shear Genius, Project Runway, Lifetime, Bravo, E! and other hit TV shows. Here Tomas shares his rules for keeping good clients from the start.  Tomas’ Tips for Keeping Your Customers: 1. Be Truthful and Tactful.  I’m honest. This keeps customers coming back.      I’d rather say no to that $100.00 if I know it’s unrealistic. Take the 5-15 … Read entire article »

Filed under: CHISME FRESCA, SALON TALK, WBI SUCCESS STORIES

WBI MENTOR: See How She Sparkles — Vanessa Martinez Super Cuts’ Super Manager

Meet Vanessa Martinez , Manager of Supercuts West Hollywood Ramada branch shop . The charismatic Ms. Martinez is a great example of how  a ‘hairstyling’ career can become so much more than “just “cutting hair. The gorgeous but humble Vanessa has paid her dues, and gracefully climbed the corporate ladder to her present, exciting position. More than on-site specific salon management, Vanessa is a traveling recruiter for the huge chain.  Known for her kind and constructive critique, supportive enthusiasm and long, long, glossy mane of hair, Ms. Vanessa leads by example. No ivory tower salon diva, she’s  very approachable, fun-loving, yet professional. vanessa Martinez still cuts hair, but on certain days she  travels to teach and mentor. She gives  a huge amount of heartfelt support to WBI students looking for advice on jobs and technique.   Vanessa  has a … Read entire article »

Filed under: COMPETITION, HAIRSTYLING, HIRING AND RECRUITMENT, JOB HUNTING ADVICE, SALON TALK, SECRETS TO WINNING COMPETITIONS, WINNING

TOMAS TELLS ALL: The Hard Earned Success of Suarastegui Hair Studio

 After graduation from WBI, Tomas had a series of challenges that would cause a lesser stylist to pack up his shears and run for a secure bank job. Without his determination, Tomas’ beautiful salon in San Fernando would not be a reality. Thanks to his focus, and ability to adapt and think clearly, his Suarstegui Studio is doing great business. Tomas is a color and cut specialist. Always booked out, he has a loyal clientele.  It’s hard work, but he loves what he does. Tomas is currently in the WBI commercial which airs an TV  during Shear Genius, Project Runway, and on Bravo and Lifetime Channel. Tomas: “My story is interesting because I didn’t start out to be a hairstylist. I was between colleges and trying to figure out what I really wanted to do.  I … Read entire article »

Filed under: CHISME FRESCA, HAIRSTYLING, SALON TALK, WBI SUCCESS STORIES