TOMAS TIPS FOR KEEPING CUSTOMERS: SALON SECRETS FOR SUCCESS

Let’s face it; it’s easy to get new customers and hard to keep them.  

One little thing can upset a client and have them desert your chair forever.

If there is one thing that keeps the stylist going in good times and less good, it’s loyal clients.

It’s not rocket science, but there is a certain technique to holding on to customers even in tough times. 

 WBI grad and salon success story, Tomas Suarstegui stars in our WBI commercials that air during Shear Genius, Project Runway, Lifetime, Bravo, E! and other hit TV shows.

Here Tomas shares his rules for keeping good clients from the start. 

Tomas’ Tips for Keeping Your Customers:

1. Be Truthful and Tactful.  I’m honest. This keeps customers coming back.

     I’d rather say no to that $100.00 if I know it’s unrealistic. Take the 5-15 minutes to consult. I ask “Why do you want that?”

2. Say No to Bad Hair. If a customer wants something that you know will damage her hair, or is just impossible, tell her. I will refuse to do a process if the hair is not in the right condition.

2. Be Friendly. If I’m having a bad day-I don’t project.

3. Listen. Have an open ear. We are there to do great hair, and to listen. I’m not a therapist. but I do want you to have the kind of look you want.  Listening and discretion establishes trust.

4. Do Not Overbook. Big mistake that a lot of salons make is overbooking. I don’t like to have a client wait more than 15 minutes. If the client’s running 20-30 minutes late, I’ll call them to reschedule. It’s not fair to the rest of the clients.

5. Fix Your Prices Wisely. I charge $35.00 for a shampoo, cut and style. Long hair is $45.00, color starts at $75.00. At those rates, my customers can afford it and it’s still profitable.

6. Use Quality Products. We use Alfaparf, Wella, Matrix, Sebastian, Nexxus.

330 N. Maclay Ave.San Fernando, CA, 91340  (818) 837-0742

Mon – Fri: 10:00 am – 7:00 pm  Sat: 9:00 am – 6:00 pm

 Ck out Tomas on Facebook, and on WBI.MAG online!